What is your business?
A Girl Named Katie is a collection of curated goods that fit within our ethical + sustainable vision as well as our minimalist + modern aesthetic. The online shop offers gently loved clothing, recycled housewares, collaborations with other makers + artists as well as a line of handbags that are made by hand in my home studio.
How do you stay creative while managing your creative business?
I like to stay creative by continuing to design a mini-collection of handbags for the shop. I attempted to phase that part of my business out a few months back, but found that I was not ready to see it go. Sewing is therapeutic for me, so I needed to hold onto that outlet to allow my cup to be filled from time to time. While, I don’t see myself continuing with handbags for much longer, I do see myself transitioning into other products like women’s clothing or a collection of baby clothing.
If you could say one thing to an entrepreneur who is struggling to find their way, what would it be?
Regularly schedule time to avoid social media. This could be for a day, or for a whole week. You will feel more confident and have more ideas if you give yourself time away from comparison and the influence of a fast changing newsfeed.
What is the hardest part about being an entrepreneur?
I juggle a lot of hats within the business including sourcing and shooting the products for the shop, designing and creating the handbag line, marketing the brand, and writing a weekly blog about styling and how to live a sustainable lifestyle all while being a mama to a beautiful little girl and a wife to a salesmen/dairy farmer that works long hours. Finding balance between the different faucets of my business and managing a family is hard and brings up a lot of emotional conflict and feelings of anxiety and doubt. I think the days I spend working on marketing are the most draining for me as you might not hear a response from someone you reached out to and you get overwhelmed feeling mediocre.
If you should go back and tell yourself one thing at the beginning of your journey, what would it be?
Good things take time. While overnight success would be amazing, slow growth has helped me to really discover myself and my voice to create a business that has a message and is not just existing for profit.
What is your favorite quote (ever), and why?
“Nothing in nature blooms all year.” It reminds me that it is okay to have off seasons. That sometimes things are going to be slower than other times, and that doesn’t make me a failure. I love to picture the quote in my mind as a flower. Just because you don’t see a blossom, doesn’t mean that nothing important is happening under the surface. And, even after the flowers blown, they eventually die, and when they do, you remove them and that allows the plant to create even more blooms than before.
Tell us your five favorite things:
1. The way to my heart is through coffee with honey + milk and a donut with chocolate icing and colorful sprinkles.
2. I would move to Seattle in a second if I could. The views in Washington state are topnotch.
3. My go-to places to eat revolve around good burgers + beer.
4. Lavender drinks + desserts. Whether it’s lemonade, coffee, ice cream, or tea. If lavender is an option, it’s my first choice.
5. I love Sundays because my husband is home and we get to spend the day relaxing, snuggling, and playing.
When you are in a rut, where is your favorite place to go for inspiration?
I like to go to Instagram for inspiration. I love finding new shops and bloggers to follow.
I’m a stay-at-home mama to a beautiful little girl that gives the sweetest kisses and wife to a very hardworking husband that is a salesman by day and dairy farmer by night. I spend my days playing and doing housework, but when it’s nap time, I get to slip away for an hour or two to indulge in my creative side. I started living a more minimal lifestyle after getting married and created my first capsule wardrobe just before my daughter was born. It has changed my life for the better, not only by making the house easier to maintain, but also allowing me more time to do the things I enjoy with the people I enjoy most. It was a natural step to take my business in that direction too and create a space that allows others to learn how they can make the same choices and find classic and simple pieces to make up their own curated home and closet.
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