ETSY ENVY: LITTLE PEACHES SHOP

What is your Etsy shop’s name, and what do you sell?
My shop name is Little Peaches Shop, where you can find modern, yet surprisingly functional gifts and accessories for little ones. I sell all the necessities, like baby blankets, bibs, and burp cloths, to a few fun gifts like Bunny Teethers and my newest item, the Teething Lovie! As a mom myself, my highest goal is to make products that are practical and easy to use without sacrificing style.

How long have you been on Etsy?
I’ve been selling on Etsy for nearly 4 years. It’s where Little Peaches Shop got its start.

What is your favorite thing about selling on Etsy?
My favorite thing about Etsy is that they take the guess work out of setting up and running your shop. Then, they go a step farther and provide a polethera of materials on how to grow and run your business. The set up is really quite perfect because Etsy’s success as a company depends on the success of each shop owner (Etsy only gets paid when you have a sale). This adds a component of accountability that makes Etsy unique and perfect for a new entrepreneur.

If you could go back in time to the day you opened your shop, what would you tell yourself?
I think I would just say, “Thank goodness you acted on your whim and opened the shop!”. When I opened my Etsy shop, I was actually making a few baby items for a fundraising craft show and had several pieces made a few months before the date of the show. It seems ridiculous now, but I almost didn’t open the shop because of self doubt and worry that I would appear as a “poser”. In the end, I figured I could either list a few things and maybe sell something that would otherwise just sit in a box until the craft show. My graphics weren’t the greatest, I made a bunch of rookie mistakes, used zero social media platforms, didn’t read all the books, but guess what…one month after opening my shop I sold something and was actually shocked! I caught the bug and soaked up all the information I could find to improve my shop and slowly began applying what I was learning. Now, even though my business looks almost entirely different, I’m just so glad I started!

What has been your biggest accomplishment since opening your Etsy shop?
By far, my biggest accomplishment is that 2015 was the first year that I took an income from my sales. First let me say that this goes against most advice on starting a business – you should pay yourself! But, when I started Little Peaches Shop, we didn’t have any kids, I was working full time, and we really didn’t need to be making any extra income. Instead, it made much more sense for our situation to be investing what profit I did have back into the business. Depending on your perspective, four years to grow a business may be fast or slow, but I’m really proud to have grown it organically and at a pace that made the most sense for our family. It is so gratifying and actually a healthy dose of scary to have something on my hands that we will be relying on to pay the mortgage.

What is one thing you would tell a new entrepreneur who is thinking about using Etsy as their online shop?
First I would say that I highly recommend Etsy for new entrepreneurs! But the best advice I can give is to please, please, PLEASE price your products for a profit. Your prices shouldn’t be some arbitrary number based on how much you paid for materials or what you think you would pay for something similar. You have to think about ALL of your expenses – material costs, tags, packaging supplies, business cards, marketing materials, travel expenses, internet fees, Etsy and Paypal fees, the cost of shipping items to you, and oh my goodness…don’t forget to figure in a dollar amount for your time. Making your product and running your shop (answering customer questions, creating listings, researching materials) takes a lot of time, so don’t work for free. It is also important to make sure your items are priced so that you can offer them at a wholesale or consignment rate. Even if you aren’t interested in selling wholesale right now, you will not be sorry for at least setting up your business in a way that you can grow into it. The point of all this is that by the time everything is accounted for, you don’t want to be left with making $4 an hour for you work, it’s just not sustainable.

Let me also present this from the viewpoint of your customer. If your hand lettered wall art is priced at $10 and most of the other sellers are listing their similar art for $15, customers may wonder why yours is so cheep. If they do decide to make a purchase, research shows that they will be more quick to find a reason to be unhappy with their purchase and/or ask for an additional discount – put simply, they are looking for a deal. Conversely, if you price that same piece of art for $17 and have great images, boutique-like packaging, and an excellent product description to back it up, your customer is likely to think they are getting something special and will be willing to pay a bit more. They will be excited to get their order in the mail and will be more likely to return again – a win for your customer and a win for you! Etsy has some great articles here and here to help you navigate some formulas for pricing your work fairly.

What are your 3 favorite business tools outside of Etsy?
One of my most recent favorites is Evernote. The possibilities are endless with this app, but what I love most is that it makes working from my phone to my laptop seamless – especially with managing social media. Basically any idea, link, IG post caption, etc. that comes to mind goes on Evernote. It syncs immediately with all my devices, so I can copy and paste anything I need, no matter what device I’m using. I also use this with hashtags for IG. I have about 3 hashtag lists that I use depending on what I’m posting, and I can just copy and paste into the post. Truly a great tool for organization! Another great tool that I’ve found helpful are Lara Casey’s Power Sheets. Power Sheets are great for intentional goal setting and the thing I love most is that they make you start at your why?, then go from there. It’s so easy to get bogged down by all the details and to-do’s of a project or your entire business, for that matter. I’ve found these helpful in that aspect of goal setting.

ABOUT ELISE

Hi there! I’m Elise – wife to Jeff, toddler-mom to Carson, and owner, designer, and maker at Little Peaches Shop. Lancaster County, PA is where we call home and actually live in the same town where I was born and raised. In fact, we recently moved into the 1850’s farmhouse where my husband was raised. I love all things creative and fantasize about the perfect garden (that, to be honest, gets forgotten about around June and turns into a bed of weeds by July).

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