HOW TO CREATE AN INSTAGRAM AD

As you’ve probably noticed, Instagram Ads are becoming more common, and small businesses have started utilizing the new advertising platform. With so many elements coming into play, Instagram Advertising can be confusing, especially with the backend tying into Facebook Advertising. If you are curious about using Instagram Ads for your blog or small business, read on to learn how to get started. If you’d like help navigating Facebook Ads Manager (this is where you’ll make the Instagram ads), be sure to check out the free video at the end of the post.

HOW TO MAKE INSTAGRAM ADS

To create an Instagram Ad, you must first have a Facebook Page for your business. This page doesn’t have to be active, or even promoted to your audience, but this is where you will create your ads. Once your Page is ready, you’ll need to link your Instagram account. You can do this by going to your Facebook Page, and clicking on the Settings link in the top, right corner.

You will then navigate to Instagram Ads in the left-hand menu (forth option from the bottom). Once you click on that, you’ll be able to link your Instagram account if it’s not already linked.

Once everything is linked and your payment is set up, you are ready to create your first Instagram Ad. You can get started by clicking the blue Promote drop-down button on your main Facebook Page, then clicking on Go to Ads Manager. This links you to facebook.com/ads/manage. You can create your new ad here by clicking “+ Create Campaign”. You will upload your ad copy and images/video from here.

Be sure that when you are within the Ad Set, placement options, don’t choose the Automatic placements, opt to choose your own instead, and select Instagram. To see an Instagram Ad being created from start to finish, be sure to sign up for the free Instagram Ad training video below.

TRAILER: INSTAGRAM ADS FOR CREATIVES

FREE SERIES: COFFEE BREAK VIDEOS

Subscribe below to learn how to create Instagram Ads from start-to-finish within Facebook Ads manager, and to see examples of real Instagram Ads. You will get free access to our video library, which includes the Instagram Ads for Creatives training video. You will be emailed a link to directly access the library.

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