I’m just going to come right out and say it… I’m obsessed with podcasts. On any given day, you can bet that I’ve listened to anything from pop culture roundtables to interviews with political theorists to comedy sketches written by some serious queens of funny. It seems like there is a podcast for just about everything now! And, let me tell you, when I began Roam + Golightly’s very own podcast, I’ve learned firsthand how outstanding a platform it can be for creative entrepreneurs to build a community around their mission. It also helps that podcasting is truly simple and inexpensive! I can’t encourage it enough.

For you bosses out there that are considering creating your own podcast, I’m glad to share five tips I’ve learned since starting Roam + Golightly: A Podcast For Creative Adventurers. You in? Let’s do this!

Do What Works For You
It seems so simple, but when deciding the focus of your podcast… it’s crucial to create episodes that you would LOVE to listen to. Ask yourself: What are your interests? What are you obsessive about? Find what topics set your heart on fire and dig deep. It doesn’t matter how weird or niche your idea is. If you get instantaneous heart eyes over something, you better believe you can make a stellar half hour episode on your love and admiration for it. And trust me, that sort of passion is evident and enticing to listeners.

Do What Works For You
It seems so simple, but when deciding the focus of your podcast… it’s crucial to create episodes that you would LOVE to listen to. Ask yourself: What are your interests? What are you obsessive about? Find what topics set your heart on fire and dig deep. It doesn’t matter how weird or niche your idea is. If you get instantaneous heart eyes over something, you better believe you can make a stellar half hour episode on your love and admiration for it. And trust me, that sort of passion is evident and enticing to listeners.

Format Is King & Consistency Is Key
When it comes time to get into the nitty-gritty of how you’d like to structure a typical episode, now is the time to more technical. Here’s the good news… formatting your dream podcast doesn’t have to be difficult, but it’s incredibly important to remain devoted and consistent to your brand if you want to have a strong connection with your listeners.

A majority of podcasts follow a streamlined format of starting with introduction music, to a beginning overview of the podcast and it’s theme, to other housekeeping information to the main meat of the episode, followed by a closing remark or two with information on where listeners can find you online or find show notes. When choosing these aspects, again, stay true to what you love and what’s on brand for you. Don’t set the tone of podcast with an upbeat house track if you’re not an active, hyper-energetic podcaster. These details really set the character of what your listeners are in for, so it’s always good to have your mood and concept in mind through all the nuts and bolts of planning.

Be Bold & Don’t Be Afraid To Ask
Thinking about doing a podcast interview style? Awesome! Get yourself a big ol’ piece of paper and make a long list of dream interviewees. Who are your “celebrities” in your market? Who would you really like to pick the brain of? Who’s mega-inspiring to you and your podcast’s mission? Start stalking your social media feeds and scribble down all the humans you are hungry to learn from.

And then (here’s the hard part) reach out. Send a nice personal message explaining who you are and what you’re doing with your podcast, what sort of things you’d love to chat with them about and some details about your podcast’s format. Because podcasting is the new wave of cool content creation and people are able to connect with their followers in a more personal, conversational way… you’d be surprised how positively people respond!

Truly Listen When You Interview
As we begin to wrap up season one of our podcast, I find more and more that when I truly listen to our guests as they share their stories, I’m able to ask deeper questions and tap into the sparks of curiosity as the interview goes along. Definitely create a set list of questions to keep yourself focused, but don’t be afraid to go down the rabbit hole with your interviewees… a lot of the time, the best conversations happen there!

START!
Nervous to hear yourself speak on a recording? Practice introducing yourself and your podcast using your iPhone’s recorder app. Scared that you aren’t a master of editing? Search for some YouTube tutorials. The point is… start! No one’s a master when they begin something, but you better believe that you can and will be once you take that initial step and just begin.

Keeping these five tips in mind, I’m positive you’re about to break the charts with your dream podcast. Go get ‘em tiger!

ABOUT LAURA

Laura is the creator and editor in chief of Roam + Golightly, a brand and podcast that encourages local adventure and everyday creativity. As a central Pennsylvania inhabitant, on any given day you will find her writing with a strong cup of coffee in hand, planning the next adventure in her neighborhood or creating the resources to keep Roam + Golightly’s followers feeling inspired and creative in their working lives.

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